How to you drive social media traffic to adopt your #Hashtag? Build a big ass sign!

Working together with the Downtown Greensboro Initiative we designed and built this fantastic piece of "street art." Built from Steel and Acrylic and measuring 48" tall by 16' long. Illuminated with color-changing LED's we can change color to suit our mood, event or season. 

 

Located in the downtown Greensboro's Hamburger square at the intersection of South Elm and McGee streets this hashtag in real life encourages residents to snap pics, tag friends and drive the usage of our downtown hashtag, #DGSO.